Teach em' Young

He wants to understand everything. He needs the answers or he'll feel incomplete. Keon Irving is a visionary who turned his visions into a clothing line.

Keon started his clothing line "Lorde" his junior year of high school. He used to attend Rufus King High School, until he switched schools and went to North Division High School for a scholarship--that scholarship helped Keon start his clothing line. Even though the high school he switched to was worst than the first, he liked North Division better. 

"I had a lot of teachers who cared if I made something out of myself."

What does Lorde mean? 

Keon got the idea after watching his favorite genre of movies: old Greek like the movie 300. He was wondering why the people in the movie kept calling an average guy "lord" when he wasn't a God. He soon realized the people knew he wasn't a God, but they understood he had abilities they didn't.

Keon sees himself as a lord because he finally "woke up." He's using his clothing line as a way to wake the rest of "his" people up: the black community. Keon wants them to understand they have a lot more power than they believe. He cares for everyone, but feels his people are the dominate ones.

"I'm not a God, but I have the ability to create any outcome."

Lorde became a bigger success than Keon could have ever imagined.

"It turned into a city full of love."

He's not only selling his clothing within Milwaukee or Wisconsin, but outside of the 50 states. Keon sold a shirt in Cuba and now he's working on getting his clothing out to Kapp, South Africa. A man reached out to Keon and now they're working together to get Lorde onto that side of the world.

"The acknowledgment from way out there is big."

It's not just about his clothing line, but helping people understand their full potential. Lorde is about uplifting people and showing them right from wrong.

Keon believes his city needs a lot of help and it all starts at home. He wants parents to speak to their kids differently and show them the love they're looking for is not out in the streets. Maybe if we talked to our kids they wouldn't be so angry and want to shoot up things, said Keon.

"We have to talk to each other," he said. "How you doing King? How you doing Queen?"

According to him, black people's biggest downfall is their lack of love. Keon wants his people to know there's power in words and once used correctly people will begin to grow. 

He wants to focus on the younger generation and help them be better than the people we are now.

Keon didn't always have this mindset. He used to be the person he's trying to stop others from being. Keon used to talk about others, while also being talked about. With age and time, Keon realized he could be a better person.

“I’ve learned from my mistakes," said Keon. "Those are lessons I needed to learn.”

With the support from his faithful friends and family, Keon doesn’t see why he wouldn't make it.

“I couldn’t ask for better bros or family.”

It took him 25 logos before he finally reached the logo his brand now has. He’s not sure where his clothing line is going to take him, he’s just going to let it take its own course.

Keon hopes to eventually make Lorde urban street apparel and get his work sold in the store Journeys.

Keon plans on creating sweaters and suits for Lorde.

Before the year is over he hopes to “catch the attention of a few big people.”

Lorde is more than a clothing line, it’s a symbol of empowerment. We are all Kings and Queens in Keon’s eyes and he wants us to start seeing that for ourselves.

“We have so much stuff we’re capable of doing and we’re not," said Keon. "I want people to wake up…most people won’t understand it.”